Built by people who have run warehouses — not just coded them
ZifyWMS is a new kind of warehouse management platform — designed by a team with deep operational experience in traditional distribution, and the advanced engineering capability to fundamentally change how that work is done.
Our Mission
We understand the businesses we serve — because we've operated them
Traditional warehouse and distribution businesses — pharmacies, wholesale distributors, retail chains — have operated for decades with systems that were never designed for the speed and complexity of modern commerce. Orders logged on paper. Stock reconciled at month-end. Invoices chased manually. These are not small inefficiencies; they are structural risks that cost businesses time, money, and customer trust every single day.
The ZifyWMS team has worked inside these operations. We have managed stock rooms, processed high-volume orders under pressure, and experienced the consequences of the tools that most businesses still rely on. That experience gave us an unusually precise understanding of where technology can genuinely help — and where well-meaning software often makes things worse.
ZifyWMS is the platform we set out to build: one that respects the operational reality of distribution businesses while applying modern AI and engineering to remove the work that should never have been manual in the first place.
AI-First
Platform Architecture
99.9%
Uptime SLA
Built-In
GDPR & Compliance
< 48hrs
Deployment Time
Our Approach
Three things that make ZifyWMS different
We Know Traditional Operations
Paper-based stock cards. Phone-in orders. Manual invoice runs. Week-old spreadsheets. Our team has lived inside these workflows — and that knowledge is embedded in every product decision we make.
We Apply AI Where It Matters
Demand forecasting. Anomaly detection. Intelligent reorder triggers. Automated scheduled reporting. AI in ZifyWMS is not a marketing label — it is the engine that turns your data into decisions.
We Build for Real People
From warehouse pickers using mobile barcode scanners to directors reviewing weekly performance dashboards — ZifyWMS is built for every role in the operation, not just the one holding the budget.
Our Values
What we hold ourselves to
Operational Depth
We understand traditional warehouse operations from the ground up — and we've engineered a platform that respects that complexity while eliminating its inefficiencies.
AI With Purpose
Every AI feature we ship solves a specific, documented pain point. We do not build technology for its own sake — we build it because it produces measurable results.
Compliance-Ready
Built with pharmaceutical-grade traceability, GDPR compliance, and full audit trails — because the businesses we serve cannot afford errors in stock or invoicing.
Uncompromising Quality
99.9% uptime SLA, zero-tolerance for data loss, and rigorous release testing — because warehouse operations run around the clock and cannot wait for a software fix.
Leadership Team
The team behind ZifyWMS
Operators, AI engineers, product designers, and distribution specialists — united by a single objective: to build the warehouse platform that businesses in this sector actually deserve.
Daniel Hartley
CEO & Co-Founder
15 years leading supply chain and distribution operations across retail pharmacy and wholesale sectors in the UK. Daniel has managed warehouse networks processing tens of millions of pounds in stock annually — and understands every friction point that traditional operations create. He founded ZifyWMS to bring enterprise-grade intelligence to businesses who have long been underserved by legacy software.
Amara Osei
CTO & Co-Founder
A machine learning engineer and distributed systems architect with experience building real-time logistics platforms for multi-site retail chains. Amara leads the engineering team building ZifyWMS's AI demand forecasting, anomaly detection, and intelligent automation layers — engineered to handle millions of SKU movements with zero tolerance for downtime.
Fiona Chen
Head of Product
Fiona's career spans product leadership at enterprise ERP and SaaS logistics platforms. She has spent years embedded with warehouse operations teams, understanding how workers on the floor actually interact with software — and what it costs when that software gets in the way. She drives every design decision at ZifyWMS with a relentless focus on operational usability.
Marcus Williams
Head of Operations & Customer Success
With a background in pharmaceutical distribution compliance and supply chain consulting, Marcus bridges the gap between what businesses need operationally and what ZifyWMS delivers technically. He leads onboarding, implementation, and the UK-based customer success team — ensuring every deployment translates directly to measurable operational improvement.